About
Our story
For over two decades, Sacramento-based community event organizers have played a vital role in shaping culturally impactful experiences that celebrate diversity, heritage, and unity. The Sacramento Black Expo, founded by Rick Warren of RW Media, has served as a major platform spotlighting Black excellence in business, education, and the arts for more than 20 years. His vision also helped expand into the Black Music Awards, recognizing outstanding musical talent and cultural influence within the community. Additional landmark productions such as the Sacramento Black Cowboys Parade have honored historical legacy and cultural storytelling in meaningful public celebration. Through initiatives like the California Diversity Expo and many others, these efforts continue to strengthen inclusion, economic opportunity, and community pride across Sacramento and beyond.
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Our Founder
R. Warren
Founder
Dr. Rick Warren E.d.D, founded the expo 35 years ago. He said that he is extremely excited to be continuing this tradition as it enters its largest year yet. For this year’s ,he said that two of them are about reflection and projection.
He said he hopes for this annual celebration to influence continuous and future change in this community. Warren said the performances and other planned events can be a launching pad for the performers and an opportunity to help their careers.
One of the Black Expo’s purposes, according to Warren, is to truly unify the community and to have all share in each and every different opportunity.
“I want people to leave with valuable information and prosperity, whether it’s spiritual or anything else,” Warren said.
